Sponsorship agreements

Our specialist solicitors can help athletes maximise their potential income from any sponsorship agreement.  Both parties will want to seek the maximum financial benefit from the relationship.  It is important to have a formal agreement in place in order to protect the interests of the athlete and the sponsor.  We can advise on the impact of any endorsements and other commercial activities that you may have.

We will also advise you on any issues arising from the sponsorship, such as protecting your intellectual property rights, image rights, sales promotion and any advertising regulations. Our knowledge of the sports sponsorship industry and experience in this area enables us to offer you practical advice. We will ensure that the athlete knows exactly what they have to deliver and what the sponsor can expect to receive in return.

If you need to speak to us, please call our Head of Department, David McWilliam on 01202 057710 or email sportslaw@ellisjones.co.uk.