DATE PUBLISHED: 11 Mar 2016 LAST UPDATED: 11 Jun 2021

Starring role for charity at Primera Cycle & Tri Expo 2015

A charity which supports sporting projects across the south and Third World will be playing a starring role at a bike exhibition this weekend.

The Steve Bernard Foundation was set up in memory of former Bournemouth School pupil and talented footballer Steve Bernard. The 18-year-old and two friends died in a car accident in Chichester in November 2005. Last month Steve’s father, Tony, was among 20 cyclists and four support crew taking part in the ‘Rome to Home’ ride. The team completed the gruelling 1,341 mile cycling challenge in 14 days and climbed more than 58,000 feet, the equivalent of 112 Blackpool Towers or 13 times up Ben Nevis. The ride raised over £25,000, helping the charity to smash through the £250,000 barrier since the foundation was launched in 2006.

This Saturday, November 21, Tony Bernard will be joining Ellis Jones Solicitors on its stand at Primera’s Cycle & Tri Expo at the Bournemouth International Centre.

David McWilliam, Partner and Head of Personal Injury, was among the Rome to Home riders.

Visitors to the firm’s stand can take part in a competition to guess how many calories he burned on the challenge.

David said: “I’ve known Tony for several years and the work of the Steve Bernard Foundation is just fantastic. It was worth all the pain just to raise money for such a worthy cause.”

This year’s Primera Cycle & Tri Expo runs from 10am until 5pm and is the biggest ever with suppliers travelling from all over Europe to display their bikes. Admission is free. Top named cycling brands taking part include Cannondale, Specialized, Orange, Argon 18, Kuota, Pinarello, Cervelo, Lapierre, LOOK and Lynskey. All the latest Zipp, Enve, Shimano and Fulcrum carbon wheels will be on display as well as other leading wheel brands and new 2016 accessories and clothing.

Primera Sports, which has shops in Bournemouth and Poole, launched its first show five years ago. The 2014 expo attracted more than 6,000 visitors.The company has supported the Steve Bernard Foundation and Macmillan Dorset Bike Ride for many years. It also runs a race team and supports local youth riders with bikes and kit.

For more information about Saturday’s Primera Cycle & Tri Expo, go to

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