Laura Allen
Laura Allen is a Digital Marketing Specialist who leads the firm’s digital marketing activity, drives strategy and performance across multiple departments with a professional, enthusiastic and highly organised approach. With over 8 years’ experience in marketing, she manages SEO, PPC, social media, website development and reporting, delivering impactful digital initiatives that strengthen the firm’s online presence and visibility.
My Approach
As Digital Marketing Lead, I am responsible for the firm’s digital strategy, website development and ongoing updates, content creation and optimisation, social media presence, and oversight of PPC account management. I work closely with all departments across the firm, providing strategic guidance and practical support to strengthen their online presence and generate high-quality online leads.
I have been with the firm for over six years and have developed this role from my starting position as a Marketing and Events Executive, where my responsibilities were broader in the department and have since evolved into a dedicated focus on digital marketing.
I take a structured, considered approach to my work, combining analytical insight with creative thinking to deliver effective, measurable digital outcomes.
Area of Expertise
I have had nearly 8 years of experience within the marketing industry, during this time I have worked in both London and Bournemouth. During my placement year in London I worked as a marketing assistant for a creative design agency, Wonderhatch, my main responsibilities involved social media and blog management but I also assisted the creative team and on photo shoots across London when required.
Following the completion of my degree, I worked as a marketing executive for Hendy Group, I was responsible for all variations of marketing for my allocated brands, including social media, press coverage, events, email campaigns and website management.
I am responsible for managing the digital activity and performance at Ellis Jones, my areas of responsibility include:
- SEO
- PPC
- Social media content
- Website management - varying from small on page updates to managing redesign projects
- Reporting
Recent Work
- Working alongside the Marketing Manager to create the digital marketing strategy at the firm
- Redesign of the website homepage and service pages 2020-2022
- Redesign of the Experts section 2022
- Redesign of the About & Careers sections 2024
- Redesign of the News section 2025
Professional Associations & Qualifications
- IDM Digital Marketing Strategy Certification 2023
- BA (Hons) Communications and Media at Bournemouth University (2:1) 2017
- Google Ads Certified - in both Search and Display advertising 2021
- Google Analytics Advanced Certification 2020
Related Articles
Read the latest news from our experts.
