Laura Allen

My Approach

As Digital Marketing Lead, I am responsible for the firm’s digital strategy, website development and ongoing updates, content creation and optimisation, social media presence, and oversight of PPC account management. I work closely with all departments across the firm, providing strategic guidance and practical support to strengthen their online presence and generate high-quality online leads.

I have been with the firm for over six years and have developed this role from my starting position as a Marketing and Events Executive, where my responsibilities were broader in the department and have since evolved into a dedicated focus on digital marketing.

I take a structured, considered approach to my work, combining analytical insight with creative thinking to deliver effective, measurable digital outcomes.

Area of Expertise

I have had nearly 8 years of experience within the marketing industry, during this time I have worked in both London and Bournemouth. During my placement year in London I worked as a marketing assistant for a creative design agency, Wonderhatch, my main responsibilities involved social media and blog management but I also assisted the creative team and on photo shoots across London when required.

Following the completion of my degree, I worked as a marketing executive for Hendy Group, I was responsible for all variations of marketing for my allocated brands, including social media, press coverage, events, email campaigns and website management.

I am responsible for managing the digital activity and performance at Ellis Jones, my areas of responsibility include:

• SEO
• PPC
• Social media content
• Website management - varying from small on page updates to managing redesign projects
• Reporting

Recent Work

• Working alongside the Marketing Manager to create the digital marketing strategy at the firm
• Redesign of the website homepage and service pages 2020-2022
• Redesign of the Experts section 2022
• Redesign of the About & Careers sections 2024
• Redesign of the News section 2025

Professional Associations & Qualifications

• IDM Digital Marketing Strategy Certification 2023
• BA (Hons) Communications and Media at Bournemouth University (2:1) 2017
• Google Ads Certified - in both Search and Display advertising 2021
• Google Analytics Advanced Certification 2020