
Laura Allen
My Approach
My work primarily revolves around driving forward the digital marketing strategy across a range of different departments. I have a professional and enthusiastic approach to my work, a keen eye in both an analytical and creative sense, as well as being highly organised in all aspects of my role.
Area of Expertise
I have had nearly 8 years of experience within the marketing industry, during this time I have worked in both London and Bournemouth. During my placement year in London I worked as a marketing assistant for a creative design agency, Wonderhatch, my main responsibilities involved social media and blog management but I also assisted the creative team and on photo shoots across London when required.
Following the completion of my degree, I worked as a marketing executive for Hendy Group, I was responsible for all variations of marketing for my allocated brands, including social media, press coverage, events, email campaigns and website management.
I am responsible for managing the digital activity and performance at Ellis Jones, my areas of responsibility are:
- SEO
- PPC
- Social media content
- Website management - varying from small on page updates to managing redesign projects
- Reporting
Recent Work
- Working alongside the Marketing Manager to create the digital marketing strategy at the firm
- Redesign of the website homepage and service pages 2020-2022
- Redesign of the Experts section 2022
- Redesign of the About & Careers sections 2024
- Redesign of the News section 2025
Professional Associations & Qualifications
- IDM Digital Marketing Strategy Certification 2023
- BA (Hons) Communications and Media at Bournemouth University (2:1) 2017
- Google Ads Certified - in both Search and Display advertising 2021
- Google Analytics Advanced Certification 2020
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